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Privacy Policy

WheelRight ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect when you use this website or get in touch with us, why we collect it, and what rights you have over it.

We are a UK-based company, and we handle personal data in line with the UK GDPR and the Data Protection Act 2018.

Who we are

WheelRight is operated by [Company legal name], a company registered in England and Wales under company number [Company number], with its registered office at [Registered address].

For anything relating to this policy or your personal data, contact us at [privacy@wheelright.com] or by post at the address above.

Information we collect

When you fill in our contact form, we collect:

  • First name and last name
  • Email address
  • Phone number
  • Company name
  • What you're interested in (selected from our dropdown)
  • Any message you send us
  • Whether you've opted in to our newsletter

We may also collect some technical information automatically when you visit our site — things like your IP address, browser type, and how you use the site — through cookies and similar tools. See the Cookies section below for more on this.

How we use your information

We use the information you give us to:

  • Respond to your enquiry and get back to you about our tyre inspection technology
  • Get in touch with your sales or support team where relevant
  • Send you our newsletter, if you've ticked the box to subscribe
  • Understand how our website is used, so we can improve it
  • Meet our legal and regulatory obligations

We won't use your details for anything you haven't agreed to, and we don't sell your data.

Our legal basis for processing

  • Responding to your enquiry: legitimate interest — we need your details to answer the question you've asked us.
  • Newsletter sign-up: consent — only if you've actively opted in via the checkbox. You can withdraw this at any time.
  • Legal obligations: where we're required to keep or share information by law.

Who we share your information with

We don't sell or rent your data. We do share it with a small number of trusted third parties who help us run the site and our business, including:

  • Webflow, which hosts our website and processes contact form submissions
  • Our email marketing platform, if you've subscribed to the newsletter
  • Our CRM, so our team can follow up on your enquiry

These providers only process your data on our instructions and are required to keep it secure.

International transfers

Some of the tools we use (for example, our website hosting) may store or process data outside the UK, including in the United States. Where this happens, we make sure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement or equivalent standard contractual clauses, so your data stays protected to UK standards.

How long we keep your data

We keep contact form submissions for as long as needed to deal with your enquiry and for a reasonable period afterwards in case you get back in touch, typically no longer than [X months/years]. If you're subscribed to our newsletter, we'll keep your details until you unsubscribe. We'll delete or anonymise your data once we no longer need it.

Your rights

Under UK GDPR, you have the right to:

  • Ask us what personal data we hold about you, and get a copy of it
  • Ask us to correct anything that's inaccurate or incomplete
  • Ask us to delete your data
  • Ask us to restrict or object to how we use your data
  • Ask for your data to be transferred to another organisation
  • Withdraw consent at any time (for example, unsubscribe from our newsletter using the link in any email)

To exercise any of these rights, email us at [info@wheelright.com].

Cookies

Our website uses cookies and similar technologies to keep it running smoothly and to understand how visitors use it. [Add detail here on the specific cookies/analytics tools in use, e.g. Google Analytics — or link to a separate cookie policy/banner if one exists.]

Complaints

If you're unhappy with how we've handled your personal data, please contact us first at [privacy@wheelright.com] so we can try to put it right — we'll acknowledge your complaint within 30 days.

If you're still not satisfied, you have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO):

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. We'll post any updates here with a new "last updated" date.

‍Last updated: [27 July 2026]